Latest news



A person shopping on Woolworths Supermarkets
Tracking consumer habits and the future of retail

3 February 2023

The explosion in digital engagement driven by Covid-19 is well beyond anything brands could have anticipated two years ago.



Cartology is two
Cartology is two!

2 February 2023

We want to thank all of our Clients and Agency Partners for joining us on this journey over the past two years. 



The new now
The New Now

1 February 2023

Showcase your product on the Specials Hub on and get more eyes on your product with increased ATCs.



getting started in retail media
Getting started in retail media

12 December 2022

Three simple tips when it comes to planning your retail media campaign.

Analysis from Countdown data and a recent study of over 2,300 Cartology media campaigns provides a few simple pointers for brands looking to get started with retail media.



cartology campaign of the year
Cartology launches Campaign of the Year

24 November 2022

The prestigious Countdown Supermarket Supplier of the Year Awards recognise suppliers who have demonstrated category leadership and partner solutions through creative and insight-led executions.



A woman using her mobile phone
The future is omni-everything

19 September 2022

Retail marketing is no longer about in-store versus online, it is about meeting customers how and where they choose to shop. Are these changed shopping behaviours here to stay?



Driving forces graphic
The five driving forces behind the rise of retail media

22 August 2022

The catalyst of the retail media evolution can be credited to five driving forces. In a nutshell - and an organic one at that, they’re pretty simple.



shopping trolley
Why Retail Media needs to put the customer first

16 July 2022

Three reasons why retail media needs to put the customer first.



Effie Awards sponsorship
Cartology announces category sponsorship for Effie Awards

20 September 2021

Cartology New Zealand is excited to announce its sponsorship of the FMCG category award at the upcoming Effie Awards on 28 October. Cartology’s General Manager, Samantha Osborne, has a passion for the communications industry and a long history with the awards during her time while working for some of New Zealands’ most iconic agencies.



Countdown screen network
Countdown’s new retail media business launches today - Cartology to focus on data and connecting with customers at moments that matter

2 February 2021

Cartology New Zealand, Countdown’s new stand-alone retail media business, has launched today with a commitment to help local brands and suppliers be more relevant and engaging for some of the country’s most active retail customers.



Countdown appoints Samantha Osborne to lead new Cartology retail media business

10 September 2020

Countdown is launching a new stand-alone retail media business in February next year called Cartology New Zealand.  Cartology will lead and oversee all Countdown’s media space in its current channels, while also exploring new opportunities to help local suppliers better communicate and connect with customers.

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