Cartology Performance Model is our proprietary measurement tool that provides clients with unparalleled closed loop reporting.
Working with our partners at Quantium and CountdownX, we model all 4.8m+ weekly shopper journeys through our physical and online stores to determine the media customers have been exposed to, and the effect that media has on purchase behaviour.
This market leading capability allows us to provide clients with sophisticated and insightful reporting that showcases media, audience and sales metrics, enabling clients to understand their true return on advertising spend (ROAS) for every campaign.
2 February 2021
Cartology New Zealand, Countdown’s new stand-alone retail media business, has launched today with a commitment to help local brands and suppliers be more relevant and engaging for some of the country’s most active retail customers.