In the past few years, we’ve been no strangers to change and uncertainty. But while we see light at the end of the pandemic tunnel, macro-economic factors are proving to be a real and tangible concern for customers and marketers. 

For customers, breaking free from the shackles of lockdowns provided a sense of optimism and excitement, but recent increases in the cost of living have started to pinch the family budget. We know 68% of customers are being more careful with spending (vs 6 months ago) and this is reflected in what makes it into the weekly grocery shop. The average basket hovers around 14 items, which is down by 3% versus 3 months ago. . 

The uncertainty that exists isn’t unique to customers; brands and marketers are also staring down an uncertain period where marketing budgets will need to be justified and link directly to real business outcomes. 

For brands, it’s increasingly important to show up for customers where and how they choose to shop. As marketer Mark Ritson once said, “The best marketers will be upping, not cutting, their budgets”. 

But there’s a silver lining in these turbulent times and that’s where retail media and Cartology can help. Our deep connection to customers, omnichannel retail media network and ability to position your brand along the connected shopping journey will ensure your brand is in the basket in 2023. 

What’s on the minds of our customers

Value isn’t just about price

While price is important, two thirds of value perception still comes from other factors such as fresh, health and sustainability.

Digital helping the shopping budget

Customers are shopping online 10% more frequently as a way to manage their weekly budget.

Loyalty is on the rise

1 in 5 customers have been more engaged with loyalty and rewards programs as a result of rising prices.

Be seen. Be considered. Be chosen. With Cartology.

In a world where customers are not just thinking about value, but acting on it, how do brands ensure they are seen, considered and chosen? Cartology can help.


Be Seen: Show up along the connected customer journey

While we know some customers are embracing digital to help manage their weekly grocery shop, in this new omnichannel world, it's important to remain top of mind along the connected customer journey. From external digital, online and in-store, Cartology can help you show up wherever customers are engaging with Countdown retail touchpoints.

 

Be Considered: Reinforce your brand’s value to customers

We know 40% of customers have recently switched brands, so in a switching environment don’t lose to a category alternative. Focus on your brand equity and reinforce your product's features and benefits with clear messaging around value, beyond price. Leverage content and ensure you are visible both in aisle and at shelf. 

 

Be Chosen: Get smart when customers are primed to purchase

Customers are open to new brands, with 78% of consumers considering more than one brand when they start their purchase journey. When customers are actively considering products in your category, get smarter and ensure you show up, maximising shelf exposure in-store and online with products like paid search (Cartology Promoted Products).

This is Retail media video

Ride the wave of Retail Media
 

It’s the third wave of advertising and it’s shaking up the industry. Learn more about the power of Retail Media, to reach and impact your customers along the connected shopping journey.

The Rise of Retail Media

The Rise of Retail Media

Initially framed as an extension of performance media vehicles, Retail Media is now proving to offer brands a full-funnel solution, all with unrivalled measurement and attribution.

customer transformation and the future of retail

Customer transformation and the future of retail

What have we learnt through the experience of the past 12 months than can carry through and shape the future for e-commerce and shopper transactions within retail and shopping environments? 

Ready to get your brand in the basket?

Get in touch, or contact your Cartology representative to find out more.

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