Meet the team

After 20+ years in the media industry Samantha joined Woolworths NZ in October 2020 to bring the Cartology business to the Countdown brand. During her career Samantha has had leadership roles both here in New Zealand and the UK most recently as Managing Director of Mindshare NZ, a global media agency. She has worked extensively across the retail category including both FMCG and Supermarkets. Samantha has a true passion for the advertising and media industry including being the Chair of the Media board for the Communications Council of NZ across a number of years.

Christopher’s extensive media career encompasses senior leadership roles across a range of media organisations (AU and NZ) and their respective platforms - out of home, commercial print & distribution, publishing, radio and digital & data. Chris's passion lies in driving revenue growth through new product development, insight and continuous improvement. The capability to utilise robust customer and data insight to build quantifiable shopper campaigns, delivers a compelling solution for Cartology business partners.

With over 25 years of media and advertising experience, Aaron leads the sales function as Head of Client Partnerships. Most recently General Manager, Sales at TVNZ, Aaron’s career encompasses senior leadership in client strategy, global agency growth, and trans-Tasman brand partnerships. He brings a wealth of expertise across audience, content, and customer innovation to the team. Aaron is passionate about unlocking the strategic power of Retail Media, partnering closely with brands to translate deep customer connections into best-in-class media strategies and measurable business growth.

Spearheading our very talented Product & Platform team, Mike brings a wealth of technology experience having spent the last 15 years working in media across publishers and agencies across Australia & New Zealand. Mike strives to create data led solutions to grow client & partner businesses, creating meaningful connections between customers and suppliers to deliver outcomes

Rawinia has over 19 years experience in Sales and Marketing having led the Sky Media team as Director of Sales and Marketing. She left Sky in 2019 to pursue her Executive MBA with Massey University while working for non-profit Look Good Feel Better as Programme Operations Manager. Joining the Cartology Team as Head of Operations in July 2022, Rawinia is looking forward to working with some of New Zealand’s leading FMCG brands and being a part of the exciting growth Cartology is achieving in the retail media landscape.