Case Studies

Success stories from leading brands who have achieved real customer impact with retail media.

Tegel Free Range

This highly successful campaign for the launch of Tegel’s new product ranges across multiple supermarket categories captured shoppers at multiple touchpoints on their journey.



Cartology New Zealand teamed up with client partners with a complete omnichannel solution utilising pre-shop, front of store and at shelf across both digital and in-store.

Dettol - Germ Genius

Reckitt partnered with Cartology for an exclusive omnichannel campaign that enhanced brand equity through a purpose-driven initiative. 


Mondelez - Cadbury Easter

The Mondelez Cadbury Easter Campaign with Cartology offered Countdown’s Onecard customers an exclusive omnichannel win promotion during a key seasonal period.


McCains Case Study

McCains and Cartology created an omnichannel, insight-led, marketing solution, spanning multiple media channels across the entire customer journey.

Colgate - Fluffy

An opportunity presented itself to educate and introduce New Zealand shoppers to a core product and to the Fluffy brand.

Colgate- Optic White Range

Cartology and Colgate worked together to launch the Colgate Optic White Pro Series in Countdown, targeting the ‘premium’ affluence customer segment.