Case Studies

Do Dairy Right / Do Yoghurt Right

This impactful, sequential campaign aimed to accelerate eCommerce performance across core dairy categories by aligning data, customer insights, and media.

The core objective was to reinvigorate the Colgate Total sub-brand by positioning it as the premium, go-to choice for advanced oral care.

With growth as a key objective, the campaign concentrated investment in the North Island where Lion was under-trading, to capture growth in the Lighter Options beer segment.

Positioned as the ultimate ‘Fakeaway’ solution—a convenient, satisfying alternative to dining out—this campaign met Kiwis with an eat at home solution amidst cost of living pressures.

Nescafé made a fundamental shift from being an everyday beverage that wakes people up, to an everyday beverage that inspires them to make a difference in the world. 

An opportunity presented itself to educate and introduce New Zealand shoppers to a core product and to the Fluffy brand.

McCains and Cartology created an omnichannel, insight-led, marketing solution, spanning multiple media channels across the entire customer journey.

The Mondelez Cadbury Easter Campaign with Cartology offered Countdown’s Onecard customers an exclusive omnichannel win promotion during a key seasonal period.

Reckitt partnered with Cartology for an exclusive omnichannel campaign that enhanced brand equity through a purpose-driven initiative. 

Cartology New Zealand teamed up with client partners with a complete omnichannel solution utilising pre-shop, front of store and at shelf across both digital and in-store.

Cartology and Colgate worked together to launch the Colgate Optic White Pro Series in Countdown, targeting the ‘premium’ affluence customer segment.

This highly successful campaign for the launch of Tegel’s new product ranges across multiple supermarket categories captured shoppers at multiple touchpoints on their journey.

Sweetening the Season, Cadbury's "Win Groceries for a Year" Cartology campaign engaged customers with a tempting consumer promotion.

 This full-funnel campaign repositioned Lynx as an everyday luxury scent brand, driving engagement, sales, and product knowledge across Cartology’s omnichannel touchpoints.

Nuromol’s NPD Launch achieved results with a targeted omnichannel campaign driving awareness and sales to introduce Nuromol Liquid Capsules and drive significant category growth.