Case Studies
Success stories from leading brands who have achieved real customer impact with retail media.
Tegel Free Range
This highly successful campaign for the launch of Tegel’s new product ranges across multiple supermarket categories captured shoppers at multiple touchpoints on their journey.
Fakeaways
Cartology New Zealand teamed up with client partners with a complete omnichannel solution utilising pre-shop, front of store and at shelf across both digital and in-store.
Dettol - Germ Genius
Reckitt partnered with Cartology for an exclusive omnichannel campaign that enhanced brand equity through a purpose-driven initiative.
Mondelez - Cadbury Easter
The Mondelez Cadbury Easter Campaign with Cartology offered Countdown’s Onecard customers an exclusive omnichannel win promotion during a key seasonal period.
McCains Case Study
McCains and Cartology created an omnichannel, insight-led, marketing solution, spanning multiple media channels across the entire customer journey.
Colgate - Fluffy
An opportunity presented itself to educate and introduce New Zealand shoppers to a core product and to the Fluffy brand.
Colgate- Optic White Range
Cartology and Colgate worked together to launch the Colgate Optic White Pro Series in Countdown, targeting the ‘premium’ affluence customer segment.