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30 June 2024
Cartifacts Issue 6

In this issue, read about our third year, our award winning campaigns as well as a showstopping case study featuring some favourite delicious treats! We also chat to some of our Product & Platform team about how digital is powering the customer journey, online and instore. And finally a look into the all new category collection, our flagship research program.

17 June 2024
Cartology launches Campaign of the year 2024

We're excited to announce that entries for Cartology Campaign of the Year 2024 are now open!

21 March 2024
Cartology wins gold and silver at the 2023 Shop! ANZ Awards

We are thrilled to announce that Cartology NZ has won gold and silver in the Retail Media category at the 2023 Shop! ANZ Awards.

31 January 2024
Cartology is three!

It is with great joy and a sense of accomplishment that we proudly celebrate the third anniversary of Cartology.

02 October 2023
Tegel take out Cartology Campaign of the Year 2023

Congratulations Team Tegel on the outstanding winning campaign for Cartology Campaign of the Year 2023. An undeniably well-deserved win and a testament to the partnership and collaboration between Cartology and Tegel with the use of Retail Media to deliver real customer impact.

28 September 2023
Cartology at the Woolworths NZ Experience

Connect with customers from sofa to shelf. The Cartology team thoroughly enjoyed the two days at the Woolworths New Zealand Experience 2023 in late September.

10 August 2023
Finalists announced for Cartology Campaign of the Year 2023

We are excited to announce the three finalists for the Cartology Campaign of the Year 2023!

Thought Leadership
02 February 2023
Tracking consumer habits and the future of retail

 if the last few years taught brands anything it’s that they need to be prepared to pivot based on changing environments and customer needs.

01 February 2023
Cartology is two!

Cartology has been on an incredible journey over the past two years

Thought Leadership
11 December 2022
Getting started with retail media

Three simple tips when it comes to planning your retail media campaign.

Thought Leadership
24 October 2022
Customer transformation and the future of retail

What have we learnt through the experience of the past 12 months that can carry through and shape the future for e-commerce and shopper transactions within retail and shopping environments?

Thought Leadership
18 September 2022
The future is omni-everything

Retail marketing is no longer about in-store versus online, it is about meeting customers how and where they choose to shop. Are these changed shopping behaviours here to stay?

Thought Leadership
21 August 2022
The five driving forces behind the rise of retail media

The catalyst of the retail media evolution can be credited to five driving forces.

Thought Leadership
13 July 2022
Why retail media needs to put the customer first

Value – or the perception thereof – has become an increasingly crucial matter for shoppers over the past two years.

Thought Leadership
20 March 2022
The rise of retail media

Initially framed as an extension of performance media vehicles, retail media is now providing to offer brands a full-funnel solution. All with unrivalled measurement and attribution capabilities. 

Thought Leadership
15 February 2022
Retail marketing is no longer in-store vs online

It's about meeting customers how and where they choose to shop. Are these changed shopping behaviours here to stay?

01 February 2021
Cartology focuses on data and connecting with customers

Cartology New Zealand, Countdown’s new stand-alone retail media business, has launched today with a commitment to help local brands and suppliers be more relevant and engaging for some of the country’s most active retail customers.