Congratulations to our 2025 Campaign of the Year winners!
This year’s winners faced some of the toughest competition our judges had seen, with our panel noting an exceptionally high calibre of entries.
So, without further ado, we’re thrilled to announce the very best in Retail Media for 2025.
The Campaign of the Year Awards are our flagship celebration of campaign impact and effectiveness, celebrating the work that challenges convention and elevates the role of Retail Media. It’s an outstanding showcase of the best work that brings together insight-led ideas, creative intelligence, tangible outcomes and deep partnerships.
2025 Campaign of the Year.
Campaign of the Year winners Fonterra took out the trifecta at 2025 Cartology Campaign of the Year Awards, winning Campaign of the Year, Partner of the Year and Best use of Digital Strategy for their outstanding campaign for Do Dairy Right / Do Yoghurt Right.
The judges praised Fonterra for a campaign that ticked every box, with clear objectives, strong category insight, efficient collaboration and a customer-first strategy that led to outstanding results and impressive online growth.
The two-phased, sustained campaign successfully drove eCommerce growth, acquiring new customers and increasing repeat purchases by aligning products with specific occasions resulting in $247k incremental sales in Phase One and +383% uplift in repeat purchase within 2–7 days.
McCain Pub Style | Best Use of Customer Insight and Best Omnichannel Campaign (under $150k)
Nescafé Make your World | Best Omnichannel Campaign (over $150k)
Colgate Palmolive Total Relaunch | Best NPD Campaign
