Congratulations to our 2026 Campaign of the Year winners!
Celebrated at the New Zealand International Convention Centre (NZICC) in Auckland, we brought together our valued partners from across Aotearoa to celebrate impact and effectiveness in Retail Media.
From deep customer insights and strategic partnering to creative omnichannel executions, this year’s winners set a new benchmark for Retail Media.
Thank you to everyone who submitted, and congratulations to our 2026 winners!
"This year’s entries really showcase the very best of Retail Media in New Zealand. What set our winners apart were campaigns grounded in deep customer insight and genuine, end-to-end collaboration—reflecting exactly where the future of planning is heading. The quality of work and the real commercial results delivered show just how powerful it is when Cartology and our brand partners work closely together.
A massive thank you to everyone who supported the program this year, and huge congratulations to all our winners and nominees for raising the bar!"
Lion | Speight's 150th Birthday
Faced with a declining mainstream beer category, the Speight’s 150th birthday campaign created a celebratory event.
Guiding customers seamlessly from online search and homepage banners into physical stores, Speight’s brought the golden cans to life across all touchpoints to create impact amongst customers.
Through cross-functional collaboration the traditional briefing model was replaced with a co-created commercial and media strategy that stood to solve the declining category through customer trial.
The campaign delivered massive success, achieving 123% year on year sales growth, expanded market share to ~8%, and acquired over 6,400 new and reactivated customers.
Colgate-Palmolive
Colgate-Palmolive are recognised for their outstanding annual collaborative partnership and joint planning that closed critical education gaps and drove unprecedented category growth.
Facing low brand penetration in key segments, Colgate-Palmolive and Cartology established a long-term joint business framework with shared goals and a shared commitment to customers. Through a year-long omnichannel approach, combining innovative retail media formats with targeted brand activations, this true strategic partnership delivered outstanding, customer-led results.
Meet all our winners
Best Omnichannel Campaign (under 100k): Lion | Speight's 150th Birthday
Best Omnichannel Campaign (Over 100k): Tegel Foods | BLACKCAPS: The Ultimate Backyard Cricket Prize
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Best NPD Campaign: Mondelēz | Cadbury & More
Best Digital Strategy: Asahi Beverages | Squealing Pig Digital First
Best use of Customer Insight: Lactalis Mainland Dairy | Anchor Sour Cream "Make Amazing"
Best use of Creative Canvas: Griffin's | Life Needs a Biscuit
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