Funner Together: Driving Cross-Purchase Growth and Lasting Loyalty
A Snack & Drink Dream Team: How Griffin's and CCEP drove massive cross-purchase growth and injected "fun" back into the aisle.
increase in cross-purchase behaviour
unique customers reached
total campaign impressions
Campaign Background and Objectives
Griffin’s and CCEP partnered with Cartology to disrupt routine shopping. Harnessing insights that 77% of snack and soft drink buyers cross-shop, the "Funner Together" campaign positioned Munchos and Fanta as the ultimate data-driven snack-and-drink combo.
High-Impact In-Store Visibility
Disruptive in-store placements physically paired the products together, driving powerful visual disruption and prompt consideration at the shelf.
Strategic Promotional Mechanic
Targeted offers designed to inspire new trials, reward repeat combo purchases, and bridge the gap between adjacent subcategories.
Data-Driven Targeting
Leveraged deep customer insights to bridge the cross-shopping gap, turning functional shopping journeys into highly engaging brand experiences.
Solutions and Results
The campaign delivered exceptional results, achieving a staggering +140% increase in cross-purchase behaviour. Munchos saw a +164.5% YoY sales uplift and a +2.3% market share boost, while Fanta secured an +11.7% sales lift. Reaching 890K unique customers, this omni-channel approach successfully disrupted routines and unlocked massive category growth.
