Cadbury’s ‘Win Groceries for a Year’
Sweetening the Season, Cadbury's "Win Groceries for a Year" Cartology campaign engaged customers with a tempting consumer promotion.
increase in total sales YoY
increase in total sales YoY
entries over campaign period with 48.5k unique participants
Background and Objectives
Cadbury sought to increase basket size and purchase frequency across their chocolate range during the Christmas period. To do this, a strategic consumer promotion was created to engage customers seeking to ease cost of living pressures.
The Cartology Solution
In-Store
Bespoke archways, prominent front-of-store displays, and impactful aisle end/in-aisle bay takeovers enhanced shopping, boosted visibility, encouraged larger basket sizes, and drove category penetration.
Customer Engagement & Growth
Customers spending $20+ on Cadbury products and scanning their Everyday Rewards card entered a draw, boosting sales, trial, and repeat purchases across the Cadbury portfolio.
Campaign Results
66% increase in total sales YoY
107% increase in total units sold YoY
93,000 entries from 48,500 unique participants.
