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Nuromol Liquid Capsules NPD launch
Nuromol’s NPD Launch achieved results with a targeted omnichannel campaign driving awareness and sales to introduce Nuromol Liquid Capsules and drive significant category growth.
new to brand customers
uplift in average weekly online sales
customers new to product
Campaign Background and Objectives
Nuromol aimed to increase Shopper Reach by building customer awareness of the new product launch (NPD). Additionally, they needed to drive sales conversion by achieving strong initial sales performance for the new product in the market.
At home:
Targeted Digital Media - Branded pages, banners, and “Have You Forgotten” tiles were used to capture interest and drive online conversions.
In-store:
Strategic presence with Right Angle Identifiers and Hangsells placed in key areas maximised visibility and stopped shopper traffic.
Promotion:
Seamless cross-channel messaging across TV, YouTube, and Woolworths’ digital platforms ensured a unified consumer journey from awareness to purchase.
Solutions and Results
Cartology built a multi-channel campaign that met customers at multiple strategic points along the customer journey. The approach combined targeted content with omnichannel visibility to connect with consumers from pre-store inspiration to in-store decisions.
Results delivered a 255% uplift in average weekly online sales and 95% of customers were new to the product.
