Win the Season
For millions of New Zealand households, Christmas starts with planning the perfect meal, setting the table and sharing magical moments together with the family. Cartology is here to help your brand show up in those moments and win the season.
With food at the heart of the festive season, customers are looking for fresh inspiration, value and convenience. We can help you inspire customers through top-of-mind awareness when customers are actively seeking gifting and mealtime inspiration, and acquire at the shelf when Christmas purchase decisions are made.
We’re here to help you understand the Christmas customer and win the season, together.
Inspire and acquire with Cartology.
Discover how, below.
Inspire customers this Christmas
Customers are actively planning for the Christmas season, seeking inspiration from our digital platforms to help them build their gift list and engaging with content to build their celebration menu.
We know that:
Planning commences early in the season!
48% of Woolworths customers begin their Christmas grocery shop from November to early December.
Christmas meal inspiration starts at Woolworths.co.nz
+491% increase in recipe feature use in the 7 weeks leading up to Christmas.
Digital tools help guide the shopping journey
23% increase in logged-in users of Woolworths platforms as customers look for inspiration on what to buy.
Source: Qualtrics Consumer Pulse; idX WoW App & Digital Tools Christmas PIR, 13 Nov - 24 Dec 2024; Tableau. Google Analytics 1/11/24 -31/12/24 v equivalent period prior.
Acquire customers when purchase decisions are made
Christmas presents a critical opportunity for brands to acquire new customers, when they are shopping more frequently and spending more during this period.
61% of customers are looking for new products to try when grocery shopping. Our omnichannel Retail Media ecosystem gives brands the chance to connect with customers to amplify their brand, promotions and communicate offers to drive conversion.
We know that:
More visits and eCom transactions on woolworths.co.nz
+23% logged in users (Nov/Dec 24 vs yearly avg)
+3.6% increase in app users (Nov/Dec 24 vs pre-period).
Source: Adobe Analytics, Digital Traffic 16/09/24 - 24/12/24. Google Analytics 1/11/24-31/12/24 v equivalent period prior.
Capturing the December digital customer
December 2024 saw a sharp 16% increase in monthly users on woolworths.co.nz. This is where shopping lists turn into orders, and browsing turns into buying. So how do you effectively connect with these high intent shoppers?
Results Page Display and CPP
Predefined packages group related high-volume search terms, maximising reach and impression volume making sure your brand receives prime visibility in the moment where customers are searching for products like yours.
Customers are using specific category searches to build their holiday baskets. Aligning your product with these high-volume search terms guarantees maximum visibility and relevance
December 2024 Search Volume Growth Highlights:
+90% Sparkling Wine
+41% Cheese Entertaining
+33% Confectionery Gifting
Results Page Display offers simplified subcategory targeting, a multi-platform solution (app, desktop, mobile web), and easy cross-category selling.
Source: Google Analytics (GA4) July 2024 - June 2025)
Closest to customers in the season of spending
From sofa to shelf, Cartology can take your brand closest to customers as they search, seek inspiration, plan and buy across the biggest period of retail spending.
From priming customers when they browse to capturing attention at shelf across Woolworths stores, Cartology’s Retail Media ecosystem can help your brand be seen, considered and chosen.
Ready to win the season? Contact your Cartology representative for more information.