Meet the team

After 20+ years in the media industry Samantha joined Woolworths NZ in October 2020 to bring the Cartology business to the Countdown brand. During her career Samantha has had leadership roles both here in New Zealand and the UK most recently as Managing Director of Mindshare NZ, a global media agency. She has worked extensively across the retail category including both FMCG and Supermarkets. Samantha has a true passion for the advertising and media industry including being the Chair of the Media board for the Communications Council of NZ across a number of years.

Having worked across multiple marketing disciplines, Liam brings over 13 years of experience having worked in South Africa, UK and New Zealand for global organisations such as Diageo, GSK and more recently, Lion. Liam is really excited about using his brand and client-side knowledge to lead the Cartology brand in NZ and ensure Cartology delivers great solutions for brands.

Rawinia has over 19 years experience in Sales and Marketing having led the Sky Media team as Director of Sales and Marketing. She left Sky in 2019 to pursue her Executive MBA with Massey University while working for non-profit Look Good Feel Better as Programme Operations Manager. Joining the Cartology Team as Head of Operations in July 2022, Rawinia is looking forward to working with some of New Zealand’s leading FMCG brands and being a part of the exciting growth Cartology is achieving in the retail media landscape.

Having held senior leadership positions across a number of global agency networks in the UK, Australia and New Zealand, Simon brings over 17 years of media, advertising and shopper marketing experience to Cartology. During his career, Simon has worked in partnership with multiple grocery retail businesses, including Asda (Walmart), Ocado and Woolworths, as well as numerous global FMCG organisations and media agency groups. Passionate about media, and the role it can play in driving better, more personalised interactions between brands and shoppers, Simon is responsible for providing our supplier and agency partners with data-led, result driven marketing solutions that enable them to more effectively engage with customers.

Chris brings extensive media industry experience as both a management consultant and executive, including as Chief Operating Officer – Digital for Nine Entertainment Co and Managing Director of Nine Digital, and Non Executive Director of Pedestrian.tv, Caradvice.com.au and RateCity.com.au.

Earlier in his career Chris held a variety of roles across commercial, strategy, partnerships and operations in TV, out of home, and digital media.

Christopher’s extensive media career encompasses senior leadership roles across a range of media organisations (AU and NZ) and their respective platforms - out of home, commercial print & distribution, publishing, radio and digital & data. Chris's passion lies in driving revenue growth through new product development, insight and continuous improvement. The capability to utilise robust customer and data insight to build quantifiable shopper campaigns, delivers a compelling solution for Cartology business partners.

Spearheading our very talented Product & Platform team, Mike brings a wealth of technology experience having spent the last 15 years working in media across publishers and agencies across Australia & New Zealand. Mike strives to create data led solutions to grow client & partner businesses, creating meaningful connections between customers and suppliers to deliver outcomes