Cartology Campaign of the Year Awards Winners Crowned for 2026

Cartology Campaign of the Year Awards crowns Asahi, Colgate-Palmolive, Griffins, Lactalis Mainland Dairy, Lion, Mondelēz and Tegel as best in Retail Media for 2026.

Cartology has named New Zealand’s most effective Retail Media campaigns at the 2026 Campaign of the Year Awards, held overnight at Auckland’s NZICC. The awards celebrated brand partners who are redefining how campaigns connect with customers throughout the customer journey. 

The event stands as New Zealand’s definitive showcase of Retail Media innovation, honoring campaigns built on genuine collaboration and end-to-end strategic planning. Winning entries demonstrated an exceptional ability to turn rich customer insight into seamless experiences that deliver proven business growth.

The 2026 Campaign of the Year Winners are:

2026 Campaign of the Year: Lion, Speight’s 150th Birthday 

Partner of the Year: Colgate-Palmolive 

Best Omnichannel Campaign under $100k: Lion, Speight’s 150th Birthday

Best Omnichannel Campaign over $100k: Tegel BLACKCAPS Ultimate Backyard Cricket 

Best Digital Strategy: Asahi Beverages Squealing Pig digital first 

Best NPD Campaign: Mondelēz, Cadbury & More 

Best use of Customer Insight: Lactalis Mainland Dairy Anchor Sour Cream ‘Make Amazing’

Best use of Creative Canvas: Griffin’s Foods Life Needs a Biscuit

Cartology New Zealand, General Manager, Samantha Osborne comments “This year’s entries really showcase the very best of Retail Media in New Zealand. 

What set our winners apart were campaigns grounded in deep customer insight and genuine, end-to end collaboration, reflecting exactly where the future of planning is heading. The quality of work and the real commercial results delivered show just how powerful it is when Cartology and our brand partners work closely together. A massive thank you to everyone who supported the program this year, and huge congratulations to all our winners and nominees for raising the bar!”