Cartology New Zealand launches new full-motion screens in-aisle.

Cartology Launches Full-Motion Digital Screens in Health & Body Aisles

In the latest move for in-store digitisation, Cartology has announced the rollout of its full motion digital screen network in the health and body aisles of supermarkets nationwide. 

Over 150 dedicated Health & Body screens will be installed nationwide, adding premium, branded touchpoints in-store to connect and influence customers. The full motion digital screen network will directly reach category buyers and active in-store shoppers, complimenting Cartology’s omnichannel solutions to deliver greater impact for brands and a stronger end to end customer experience.

The health and body aisle is a critical part of the customer shopping journey. 4 in 5 make monthly purchases from the health and beauty category while 1 in 3 are seeking information around the right product for them1, giving brands the opportunity to extend brand messaging and meet customer's needs in the category. 

The first clients to advertise across the new network include Glowlab and Colgate Palmolive with campaigns live in market. 

Cartology’s General Manager New Zealand, Samantha Osborne comments "Our continued rollout of in-store digital screens, particularly in the health and body aisle, responds directly to customer needs within the category throughout their shop. We're providing brands with a powerful new canvas to connect and inspire shoppers with full-motion, branded content at the precise moments of decision.

This latest move for Cartology New Zealand’s in-store digitisation is not just about expanding the network; it's about creating a more helpful and dynamic shopping experience for customers while giving our partners a meaningful way to influence and drive brand growth.”

The expansion builds on Cartology’s extensive national screen network including the recently launched 180 department screens and its existing network of over 190 front of store screens.