Cartology expands in-store screen network across New Zealand Woolworths Supermarkets

Cartology is enhancing brand visibility and customer engagement at critical moments of the shopping journey through the expansion of its in-store digital media network. This rollout introduces new assisted checkout screens, alongside strategic placements in high-dwell Deli and Seafood service areas within Woolworths Supermarkets. 

This expansion activates over 1,500 assisted checkout screens. With full motion video capability, this expanded network empowers brands to seamlessly extend engaging video creative into the store environment, connecting with over 400,000 unique Woolworths customers every week at the crucial point of purchase.

Complementing the assisted checkout screens rollout, the Fresh Scale Screen network strategically reaches customers further into the store. It introduces over 700 weigh scale screens in high-dwell Deli and Seafood service areas, delivering recipe and meal time inspiration right as customers are actively making purchase decisions.

“Our growing in-store screen network represents a significant opportunity for brands to leave a lasting impression with customers” comments Samantha Osborne, General Manager of Cartology New Zealand. “We are empowering brands to extend engaging video content into the store environment, building connection and inspiration at the most critical moments for customers at the point of decision and purchase.” 

The in-store digitisation across assisted checkout and weigh-scale screens, brings Cartology New Zealand’s total screen network to 2,700.