Celebrating Excellence and Collaboration at the 2026 Shop! ANZ Awards

On March 26, the retail marketing industry’s finest gathered for a night of celebration at the Shop! ANZ Awards at Sydney’s Doltone House. 

Now in their 25th year, the awards serve as the gold standard for retail marketing across the APAC region. They recognise activations that truly move the needle in impact, engagement and results, and the partnerships and collaboration that bring these campaigns to life.

Cartology, together with our partners, took home seven hotly-contested awards on the night. These accolades are more than just trophies to us; they are a testament to our pioneering spirit in Retail Media across Australia and New Zealand. They reflect the commitment of our talented team of Cartologists and the power of collaboration with partners who share our vision for excellence.

The Winning Lineup

From digital integration and end-to-end customer experiences to immersive physical displays, we’re thrilled to share our winning campaigns from Australia and New Zealand.

🥇 Gold Winner

Grocery Store Non-Food: Styleprint with Cartology – “We got Chew” Little Swisse Gummies launch at Woolworths. 

Little Swisse is a line of kids’ gummy vitamins launched in 2025 with a clear promise: easy, fuss-free nutritional support for busy families and picky eaters. Swisse required an integrated end-to-end campaign with an activated point-of-sale programme at Woolworths that could clearly introduce the new range and simplify decision-making at shelf. The campaign extended into a full aisle enlivenment and activation which complemented a broader connected retail media strategy through in-store digital screens, extending the physical execution into retail media.

The programme demonstrated how elevated in-aisle theatre can be achieved at scale using familiar assets in new ways to deliver impact and drive strong brand results. 

Judges’ feedback: “A confident, high-visibility execution that effectively creates a clear kids’ vitamin destination within a traditionally adult-coded category… Solid commercial results and strong compliance reinforce that the programme worked well in-market.”

🥈 Silver Winners

Retailer Exclusive Display (Non-food): Styleprint with Cartology – Unilever Dove Rexona Whole Body Deodorant takeover at Woolworths.

Retailer Exclusive Campaign: Mars United℠ Commerce ANZ with Cartology – Purina One Dry Dog Launch in Woolworths.

Retail Media: Cartology for Fonterra – “Do Yoghurt Right” at Woolworths.

“Do Yoghurt Right” delivered outstanding performance against clear objectives - growing sales ahead of the category, bringing more shoppers into yoghurt, increasing basket size, and driving rapid repeat purchase.

The campaign transformed how shoppers discovered and bought yoghurt online, anchored in the simple idea of “Right yoghurt, right moment.” Delivered across more than 80 coordinated retail media touchpoints, it created a seamless journey from awareness through to repeat purchase and delivered meaningful value for customers, the category and the retailer.

Judges feedback: “This didn’t take a one size fits all approach. The use of path-to-purchase insights to tailor messaging to different shopper behaviours feels smart and well matched to the problem.

🥉 Bronze Winners

Best Use of Digital: Cartology for Fonterra – “Do Yoghurt Right” at Woolworths.

Grocery Store Food (Temporary Display): Styleprint with Cartology – “Share a Coke” at Woolworths.

Integrated Path to Purchase Campaign (Grocery): Cartology for Colgate-Palmolive – Colgate Total Relaunch. 

The Colgate Total Relaunch was a highly integrated, multi-channel retail media campaign. Innovation centered on the strong brand-retailer partnership that enabled synchronised, high-impact activation across all touchpoints. It successfully established the brand's position as #1 in the Oral Care subcategory, demonstrating the power of retail media in driving trade-up behaviour and market leadership.

Judges’ feedback: “Very strong entry with solid strategy that focuses on the right product and the right time. Great understanding of the retail media environment and how it can be best used to increase basket size.”

“A strategically strong and commercially compelling campaign that leveraged education and a powerful efficacy claim to disrupt category norms. Supported by impactful retail media and aisle takeovers, it delivered standout presence, reinforced value, and successfully challenged habitual purchasing behaviour — an effective and confident relaunch.”

These wins are a testament to the power of collaboration and creativity. We are incredibly proud of our team and our partners for bringing these campaigns to life and resonating with customers across the Tasman. 

A massive thank you to our partners—Styleprint, Mars United, Fonterra, Unilever, Coca-Cola, Colgate-Palmolive, Nestle for Purina One, and Swisse for trusting us to push the boundaries of what is possible in Retail Media.